Welcome to the new Kind — a bold, modern take on the high energy, nutritious snack bars that nourish your body and fuel your ambitions. Rooted in simplicity and powered by purpose, Kind combines premium ingredients with innovative recipes to deliver the ultimate in taste, nutrition, and sustainability. Rooted in the belief that there’s a kinder way to fuel your day, Kind bars are crafted with clean, natural ingredients and designed to fit seamlessly into your lifestyle, whether you're conquering your workout, tackling your to-do list, or simply savouring a moment to yourself.

—

The goal for Kind was to deliver a rebrand that upheld the history, story-so-far and original vision of the company whilst providing a modern refresh to mark the companies 20th anniversary. We worked to reinvigorate the brands visual identity with a powerful, sport-focused rebrand aiming to appeal to the next generation of weekend-athletes looking for clean, ethical, nutritious fuelling.