CONCEPT
WEDNESDAY ROASTERS & Co.
“GOOD COFFEE, GREAT COMPANY, EVERY DAY”
Disciplines
Branding & Visual Identity
Brand Strategy
Social Media
Packaging Design
BRAND KEY THEMES
Minimalistic, Simple, Calm
Simple Colour Palette
Timeless yet Modern Design
Accessible, Inviting, Inclusive
Step into Wednesday - a modern artisan coffee shop where simplicity meets sophistication, and everyone, including your four-legged friends, is welcome. Great coffee should be as approachable and comforting as your favourite day of the week which is why Wednesday pair expertly crafted beverages with a warm, inviting atmosphere that’s designed for moments of connection—whether with a friend, a book, or your loyal pup.
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The goal for Wednesday Roasters & Co was to deliver a minimalist, yet inviting branding package. The company prides itself on simplicity and decluttering to make space for the important things in life. Our aim was distill the calm and focus the business stands for into an instantly recognisable, calming identity suited to a variety of applications & mediums.





