CONCEPT

WEDNESDAY ROASTERS & Co.

“GOOD COFFEE, GREAT COMPANY, EVERY DAY”

Disciplines

Branding & Visual Identity

Brand Strategy

Social Media

Packaging Design

BRAND KEY THEMES

Minimalistic, Simple, Calm

Simple Colour Palette

Timeless yet Modern Design

Accessible, Inviting, Inclusive

Step into Wednesday - a modern artisan coffee shop where simplicity meets sophistication, and everyone, including your four-legged friends, is welcome. Great coffee should be as approachable and comforting as your favourite day of the week which is why Wednesday pair expertly crafted beverages with a warm, inviting atmosphere that’s designed for moments of connection—whether with a friend, a book, or your loyal pup.

The goal for Wednesday Roasters & Co was to deliver a minimalist, yet inviting branding package. The company prides itself on simplicity and decluttering to make space for the important things in life. Our aim was distill the calm and focus the business stands for into an instantly recognisable, calming identity suited to a variety of applications & mediums.

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